EVENT
Bicycle Design for Urban Mobility: Talk with populomobile founder Yamada Atsuhiko
Join us for a talk by Japanese industrial designer and founder of populomobile Ltd. Yamada Atsuhiko. A car designer known for his work as Advanced Design Director at Mazda Motor Corporation and Isuzu Motors Ltd., Yamada created populomobile in Kamakura, Japan in 2017 to promote new forms of urban mobility.
The company's first product is the innovative U-frame bicycle 'populo1'. Designed especially for urban dwellers, the bicycle aims to transform the way people get around their city. Fusing cutting edge technology with craftsmanship, its pure and simple design and distinctive low ‘straddling point’ have been designed to suit any lifestyle or aesthetic.
During his talk, Yamada discusses the philosophy which underpins the bicycle’s innovative design; his prototyping and development process; and his visions for the future of urban cycling style and culture.
The talk will be followed by a reception with Asahi Super Dry generously provided by Asahi UK and a selection of sake generously provided by Sake Samurai.
About Yamada Atsuhiko
Born and raised in Kyoto, Japan, Yamada Atsuhiko started his design career as a designer and modeller of racing cars and motorcycles, joining the car maker Isuzu Motors Ltd. as a modeller in 1984. During his 19-year career at Isuzu he developed both exterior and interior design for cars and commercial vehicles and was appointed Director of Advanced Design. In 2003 he joined Mazda Motor Corporation where he was Advanced Design Studio Chief for five years. There he was responsible for the innovative Mazda concept cars, SENKU, in 2005, and TAIKI in 2007. At present, in addition to his work as founder and CEO of populomobile Ltd., Yamada also runs his design consulting company Atsuhiko Yamada Associates, and is Design Chief of the car manufacturer Changan Automobile Co., Ltd.
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