Exhibition Collection


Tokyo 1964 and Tokyo 2020 product ranges in The Shop at Japan House London

To complement the exhibition Tokyo 1964: Designing Tomorrow and the display [CONNECT] Individual and Group a special range of products is now available in The Shop. These include pin badges with the iconic Tokyo 1964 Olympic Games emblem, as well as a variety of items designed by the creator of the Tokyo 2020 Olympic and Paralympic Games emblems, Tokolo Asao. A selection of these items is available to purchase remotely below.

Please note that prices are inclusive of VAT but do not include shipping costs, and shipping is currently only available within the UK. To enquire about purchasing a product on this page, please click on the ‘Purchase Enquiry’ button next to the product, and complete the form.

Tokyo 2020 Olympics official art poster


The official Tokyo 2020 art poster is printed with the artwork of Tokolo Asao, the designer of the Tokyo 2020 Olympic and Paralympics Games emblems. The circular pattern is composed of a connecting sequence of three types of rectangular shapes which represent different nationalities, cultures and ways of thinking coming together. The vivid indigo blue colour was chosen by Tokolo for its durability and connection to Japan’s history of indigo dye production.

Material: Paper
Size: B2 H728 x W515 mm / in a rolled-up cylinder

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Olympic Heritage Tokyo 1964 Pictograms canvas eco tote bag


The canvas tote bag is printed with the Tokyo 1964 Olympic Games pictograms and is part of the Olympic Heritage collection. The first ever set of Olympic pictograms was created for the Tokyo 1964 Games in response to the need for easy visual communications with a large international audience. The tote bag depicts 20 sports pictograms, designed by the artistic director Katzumie Masasa and graphic designer Yamashita Yoshiro. It is made of strong, durable and breathable canvas which has historically been produced in Japan for use in boat sails. Nowadays, its use has evolved to fashion items.

Material: Cotton
Size: W38 x H39 x D5 cm (excl. handle)

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Tokyo 2020 Olympics Pictograms canvas tote bag


The canvas tote bag is printed with all 50 sports pictograms designed for the Tokyo 2020 Olympic Games. The designers – a team led by graphic designer Hiromura Masaaki – looked to the original Tokyo 1964 pictograms and worked to respectfully evolve and innovate them.

Material: Cotton
Size: W48 x H39 x D14 cm

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Olympic Heritage Tokyo 1964 pin badge

Available in red, black or white, £25.00

This pin badge from the Olympic Heritage collection celebrates the design of the Tokyo 1964 Games emblem, designed by a leading Japanese graphic designer Kamekura Yūsaku (1915–1997). The design uses the emblem of the Japanese national flag, representing the rising sun, and the Olympic rings. Each pin badge comes in a box, making it a perfect gift or for safekeeping as part of a collection.

Please be aware that the pin badge has sharp points and small attached parts and care must be taken when using it.

Material: Zinc alloy
Size (boxed): W20 x H30 mm

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Tokyo 2020 Olympic Games A4 clear file folder


This A4 clear file folder is printed with the artwork of Tokolo Asao, the designer of the Tokyo 2020 Olympic and Paralympics Games emblems. The artwork shows an insight into the way the emblems were designed using mathematical logic yet can be re-created using just a compass and a ruler.

Material: Polypropylene
Size: A4 / 330mm (h) × 220mm (w)

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Arita ware KumaponG small dishes by RISO x TOKOLO

Available in four patterns: wow, tsk, kirakira and norm, £45.00 each

Tokolo Asao’s design series KumaponG features a bear created using the Golden Ratio. Four compositions designed by the artist have been applied in lapis lazuli blue pigment on white porcelain Arita dishes by RISO. Originally creators of porcelain sculptures, RISO produces porcelain tableware in Arita, Saga Prefecture, one of the most well-known areas for ceramics in Japan.

Size: ø 9cm

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Remote Purchasing Terms and Conditions

The Shop at Japan House London is the trading name of Japan H.L (Enterprises Limited), 101-111 Kensington High Street, London, W8 5SA (company number 12676208). The Shop at Japan House London has a legal duty to supply goods that are in conformity with the contract. Except for perishable items, items that are sealed for hygiene that you have unsealed, and any items you have used, you have a right to change your mind within 14 days after the day the items are delivered and receive a refund. If you wish to cancel please contact us at theshop@japanhouselondon.uk. Please note that you will be responsible for paying the delivery costs of returning items that are not faulty and which conform to the contract. Payment for goods is taken over the phone.  All major credit and debit cards are accepted.

Please read the full Terms and Conditions for online purchases from The Shop at Japan House London.