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Shared by friends and collaborators of Japan House London, 'Words & Thoughts' is a collection of words, characters or phrases in Japanese which are particularly poignant to them or for our time.

Saitō Seiichi is a prominent designer, director of Panoramatiks (formerly Rhizomatiks Architecture), and the artistic director of the exhibition MAKING NUNO Japanese Textile Innovation from Sudō Reiko.

He chose: 共創 ('kyō sō': co-creation)

"Kyōsō is a key principle in my work. Kyōsō with the same pronunciation although written with different characters, can also mean 'competition', which has a nuance of opposition. In contrast, the kyōsō I am referring to is written with characters meaning ‘co-creation’ … yet I feel that it includes an element of competition, too. I think respect for others’ work combined with friendly rivalry, as each person vies to raise the level of their own skills and knowledge, is what leads to creative craftmanship. For me, kyōsō is not limited to creating things together with other people: it can encompass many different collaborative relationships, between creators and their materials, their techniques and the materials, people and their environment, humans and nature, and so on. It’s always important to be altruistic and think about others, think about how to bring out the best in others. That’s why I chose this word."