Snow Peak broke into the outdoor lifestyle space in 1958, at a time when camping as a form of leisure was still relatively uncommon in Japan. Snow Peak’s founder, YAMAI Yukio, was a keen mountaineer and outdoors fan whose love of tackling the precipices of nearby Mt Tanigawa lead to the creation of Snow Peak’s initial products.
Yamai’s native region of Tsubame-Sanjo is known for its finely crafted metalwork and is home to some of the most gifted titanium manufacturers in the world. This is where Snow Peak titanium is made. In 2018 Japan House London presented metalwork from Niigata Prefecture, including Snow Peak, in the Biology of Metal: Metal Craftsmanship in Tsubame-Sanjo exhibition.