The beginnings of heta-uma in Japan are usually dated to the early 1970s and the emergence of illustrator Yumura Teruhiko, who also goes by the pennames Terry Johnson and King Terry, among others. Following in the footsteps of Pop designers like Push Pin Studios and Yokoo Tadanori, Yumura was interested in retro and sometimes nostalgic forms of Japanese and American mass culture, although he broke with Pop’s usual hard-edge and mechanical look for a hand-drawn style that was closer to the refined doodles of illustrator Wada Makoto. Drawing for a variety of chic magazines, but most famously the Tokyo town guide Shinjuku Play Map between 1969 and 1971, Yumura offered a simple, artfully artless version of the standard pop iconography of consumer goods, youth fashion, rock ‘n roll, Mickey Mouse, and the ‘American life,’ rendered in a way that emphasized the scratchily handmade, personably human, and compositionally freeform. Hollywood and California beach and car culture were his initial iconographic reference points, then disco and R&B, and from there hip-hop music and album design. These poles are represented by the two Yumura works in the exhibition WAVE: Currents in Japanese Graphic Arts: Untitled (Mr. George) and GONZO'S Underground Mix Vol.7.