Urban mobility
The super high-tech, ‘Made in Japan’ populo 1 bicycle provides fun, easy, safe and sustainable urban mobility. populomobile made the European debut of populo 1, the unique U-shaped bicycle, at Japan House London on 12 January 2019. ‘We are aiming to transform the way Londoners move around,’ states Yamada Atsuhiko, founder and designer. ‘The populo 1 offers a safer, easier and more fun way for people to get around their city.’ The bicycle is designed by Yamada Atsuhiko, a car designer with over 30 years of experience. ‘Because of my car design experience the approach I’ve taken is very different than traditional bike design. The populo 1 is providing a different user experience as a result.’