What do they make?
The brand specializes in clothing that is timeless, comfortable and durable. The aesthetic of the clothing is often drawn from vintage references. When 45R began in the late 1970s these references were mainly being taken from the US and Americana. However, that has evolved over time and European vintage has become a stronger influence because the brand felt that Europe’s rich history and detailed, three-dimensional pattern-making helped to create a more unique product. The seasons and colour are also big influences, alongside the culture of travel.